Collaborative Comsumption: What's Mine is Yours

Collaborative consumption...what are you sharing?

WHAT'S MINE IS YOURS from rachel botsman on Vimeo.

This is a very catchy video describing how today's communities are changing from hyper consumption to collaborative consumption.  Marked by new trust between strangers, communities are starting to share, lend a hand and promote the exchange of...just about everything.

Video courtesy of Fashion Snoops.